OTT by
Tarun Tahiliani
A luxe ready-to-wear brand where smart, intelligent design meets ease of wear, catering to the aspirational and changing lifestyle of the modern, urban, global Indian consumer.
OTT is a natural extension of Tarun Tahiliani’s legacy, shaped for a different rhythm of life. It’s not bridal, but still occasion-worthy, not trend-driven yet always current. OTT fits into the everyday and those in-between moments from coffee with friends, baby showers, and long-haul travel to intimate parties, studio meetings, and museum visits.
“In India, draping is a basic instinct. We’re simplifying it and giving it a playful spin.”
- TARUN TAHILIANI
A new design language
From relaxed jackets and sculpted kaftans to versatile tunics, flowing dresses, and cleverly cut separates, OTT blends structure with ease. Each piece is designed to flatter without fuss, offering movement, comfort, and adaptability. The collection is less about elaborate details, more about timeless silhouettes made modern.
OTT is modular, mixable, and mood-driven with pieces that feel as good as they look.